We’re started to introduce the topic of marketing the cloud, especially for Resellers and white label hosts – it’s important to add that to your identity. The easiest way to start, as well as the best place to start, is on social media.
Whether it’s gaining traction on Twitter, introducing your contacts on LinkedIn to your new offer, or starting a Facebook page to reach out to other online communities, it’s a great place to create an open trust with potential clients as well as build a presence for yourself.
The best place to start is by monitoring what smaller providers are doing. If you are a White Label Host, or a Reseller, you probably won’t be competing with Rackspace or Amazon, so a great way to guide what you should be doing is by monitoring what smaller providers are up to. Follow their Twitter feed, see who they are reaching out to, and how. What hash-tags are they using? Are they involved in chats? This will help you know the community and get a better understanding of what your users may want or need from you.
Another great way to get involved in the conversation is within LinkedIn groups. Comment on posts, add to the conversation, or simply ask questions to get a better understanding of the industry. It’s a great place to talk with people in a similar position as yourself.
Lastly, Facebook is an often overlooked tool for the tech industry. While it may not seem like your target audience, think again. There are hundreds of Cloud Computing industry professional groups on there, ones that are constantly being updated, with everything from industry trends to articles about the industry. Not only that, but joining IT groups will help you broaden your reach for potential users.
These are just a few suggestions to get you up and running with your marketing plan.
Do you have any suggestions for our readers? Share your thoughts below!